Web & App
Why your hotel needs its own booking engine
Every reservation through an OTA costs you commission. Here is how a direct booking engine pays for itself in a single season.
Read moreInsights, ideas and stories
from
the Longtail team
Hospitality marketing, web, OTA and the craft behind the work we do. New articles land here — and in your inbox if you subscribe.
Digital Marketing
5 email campaigns every hospitality brand should run
From the pre-arrival welcome to the win-back, these are the automated emails that quietly fill rooms all year round.
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OTA Management
Getting your rates right across every channel
Rate parity, channel managers and the small mistakes that leave money on the table. A practical walkthrough.
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Photo & Video
The photos that actually make guests book
It is not the drone shot. We break down which images move the needle on a property page and why.
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Case Study
How we grew direct bookings for a city hotel
A look behind one of our favourite projects — the strategy, the build, and the numbers that followed.
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Branding
Building a brand guests remember
A logo is the start, not the finish. What a hospitality brand really needs to feel consistent everywhere.
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